Insight Antioxidant Rejuvenating Shampoo 400ml protects the hair fiber from external aggressions, and the Beta-carotene protects the hair from pollutants. It's antioxidant action protects against the harmful effects of free radicals. Insight is an organic ethical brand of hair products that are Paraben, SLS & SLES, Colourant Petrolatum and Fragrance Free plus they are 100% cruelty free!